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My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press

COVER- rub-wear, bends at margins, small tear on back; fading; minor stains. PAGES- small tear on last page, small bends at margins! typical age-related yellow tone, minor stains; no writing. Not ex-library. 200+ pgs.

Book is in acceptable condition - dust jacket shows signs of wear. Bent and some ripped corners and shows signs of being used. Some underlining. Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction.

Very rare vintage 1960s dealer advertising banner from my family s closed music store in Topeka, Kansas. Condition and color are exceptional consi...

Very rare vintage (likely 1970s) dealer advertising banner from my family s closed music store in Topeka, Kansas. Condition and color are exceptio...

Very rare 1960s dealer advertising banner from my family s closed music store in Topeka, Kansas. Condition and color are exceptional considering i...

I Want My MTV. Think Small. Just Do It. Got Milk? These phrases are iconic, but where do they come from? Meet the inspiring cultural visionaries who revolutionized advertising during the industry's golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, an

***Please Read*** Dj has a few small tears but clean - No marks on text - My shelf location - bn2-top*

Beautiful reissue of the 1977 debut solo LP by Alvaro - the Chilean with the Singing Nose. Alvaro Pena-Rojas was an advertising exec who ended up living in a squat in London when he chucked his professional career to fulfill his dream of being a musician. Rooming with he-who-would-become Joe Strummer, Alvaro was a founding member of the squat's pub-rock band, The 101ers. After the Pistols opened for The 101ers at the Nashville Rooms, Strummer felt like he was destined to become a punk, and found

“My drawings and paintings are really just the photographs I would have taken if I were not obsessed with sketchbooks.” ―Tommy KaneTommy Kane has worked as a creative director in advertising for over 30 years, during which time he has kept sketchbooks, documenting his surroundings with his humble weapon of choice―the Uni-ball Vision Fine Point―in a style he has described as a cross between Robert Crumb and James Jean with a large dose of MAD magazine thrown in.An urban sketchbook by a virtuoso draughtsman, All My Photographs Are Made with Pens follows the international success of Kane's first book, An Excuse to Draw (2014). As the title suggests, Kane approaches scenes with a photographic eye but renders them in his trademark detailed drawing style. The subjects are wide-ranging―wildlife, models, travel and movie sets―but all vividly convey his characteristic charm and wit.Born in Jamaica, Queens, Tommy Kane attended art school in Buffalo, before moving to New York. He has created print ads and television commercials for major corporations (among them Sony, Samsung, IBM and Barnes & Noble). Kane has also created one of the most memorable advertising campaigns of the last decade for Steve Madden (who has attributed the financial success of his company to Kane's work), and for Yellow Tail Wine (the most successful launch of a wine brand in US history).

Jack Lindquist enjoyed the ballet with the Shah of Iran, convinced Gene Autry to sell the Anaheim Angels to The Disney Company, and was gently reprimanded by Imelda Marcos. Throughout his thirty-eight year career with The Disney Company, starting out as the first advertising manager of Disneyland just months after its opening to ending his career as the first president of the park, Jack took risks some successful, some not so successful but always with his characteristic humor and joie de vivre. Disneyland and Walt Disney World serve as the backdrop for Jack s experiences, as he established himself as a maverick and helped form a large slice of Americana dominated by Disney. When Jack wasn't rubbing shoulders with the movers and shakers of every decade that he worked for the Disney Company, he was busy creating Disney Dollars and Date Nite. He recounts all of this and more, including his humorous mistakes, in this touching memoir, In Service to the Mouse.

A riches-to-rags story about a former advertising executive who, after losing his high-paying job and developing a brain tumor, took a job at Starbucks under a young African-American manager, whose positive character and disadvantaged background helped the author heal and understand the value of respecting others.

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years. The revised edition  brings the story up 2012.

Dinah is an ambitious, successful, advertising saleswoman. Being the only woman in her office, Dinah is always tasked with showing the ropes to any new female recruits. Normally this is a tedious, boring job for Dinah....until she meets the newest hire, that is. There is something different about Sandy that strikes Dinah right from their first meeting. The two women become fast friends and get comfortable enough with each other to share some sexy secrets. Dinah a few of the more salacious facts about her sex life, and Sandy, being quite the innocent, is extremely intrigued. She's always been curious about sex and Dinah is all too happy to be her mentor in the erotic arts. She introduces Sandy to the exotic, secret world of kinky sex and ultimate pleasure. Before long, the ladies are crossing lines and pushing boundary after boundary. The question is.....just how far will Sandy allow Dinah to push her? Will she willingly follow her anywhere? Even into a dungeon? Will Sandy trust Dinah enough to fulfill their ultimate shared fantasy? Find out when you download My Slut today. WARNING: This 15,000 word short story is intended for adults only! It contains graphic language. Plus erotic scenes of sex and slavery....of BDSM and kink...of obsession and ownership...you will not be disappointed!

What started as a simple advertising campaign for the Turner South network has expanded into a phenomenon. The beautiful language brings the South to life in the experiences, memories and emotions of her people.

One of the most influential art collectors of our time and founder of the global advertising agency, Charles Saatchi reveals his opinions on collecting, artists, dealers, advertising and investing in art with unflinching honesty. Famously reclusive, he has answered questions asked to him by journalists, critics and the general public about the art world and his personal life. The book?s release coincides with the BBC 2 broadcast of Saatchi?s Best of British.

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands—with stops in marketing models, market research, advertising management, emotional advertising, and business strategy—and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life—growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.